What's So Special About Broken Yolk?

The First Broken Yolk

Proven Concept = Greater Opportunity for Success

Thirty-five years of continuous business is a great place to start. Typically, franchised concepts last longer than stand-alone brands, primarily due to greater brand awareness and the value of a system that’s been replicated and proven. We’ve combined our own hands-on expertise with skilled industry experts - contractors and architects plus training, real estate and marketing professionals – all to help our franchisees build and maintain their own Broken Yolk Cafés.

Strong Unit Level Economics

With 2014 annual average gross sales at $2.1 million, Broken Yolk surpasses the performance of other brands in the breakfast and lunch category.*  Divide those figures by a 9-hour operating day and you'll see what makes this brand so attractive.
*Sources:  2014 Franchise Disclosure Document, Item 19- average sales of licensed, franchised and company-owned units open for full calendar year 2014.  Other breakfast brand performance as cited in Restaurant News Magazine. 

End Caps and Second Generation Sites = More Real Estate Options

Over half of our restaurants are in second generation sites, providing real estate flexibility, more potential sites and build-out cost savings.  Plus, landlords welcome Broken Yolk because we bring customers to their shopping centers at off-peak hours.

 

Desirable Hours = Lifestyle Flexibility + Lower Employee Turnover

The restaurant business is hard work and most restaurants are open well into the evening or even late night. At Broken Yolk, our 6 AM to 3 PM operating hours offer a lifestyle that’s hard to beat. Plus, the desirable hours make it easier to recruit and retain high quality staff members.

Multiple Day Parts = Better Use of Resources

Many restaurants offer a one-daypart menu and try to make it work for a two-daypart brand.  We offer a broad menu for both breakfast and lunch, enticing customers to visit consistently throughout the day.  Many of our guests eat at the Broken Yolk more than once a week. 

Satisfied Franchisees

"After being a Broken Yolk customer for years, I liked the concept so much that I decided to invest in one. Now, I have four stores and am building more in Orange County."

Sal - operator, Chula Vista, Point Loma, Mission Valley, Gaslamp District and Mission Viejo - San Diego, CA

Room to Grow

With 17 stores today and 23 more underway, Broken Yolk is growing. Desireable, multi-store territories are available throughout California and the Western United States.